See more natural-looking images. Powerful deep-learning algorithms help improve contrast ratio and enhance brightness.
Sensational Color
Delivering richer, more accurate colors for a beautiful picture every time.
Fast Enough for You
Keep up with fast action games, sports and blockbuster movies with smooth, crisp motion even in the fastest scenes, with a native 120Hz refresh rate.
Refined Picture, Powered by AI
No more fiddling with picture settings. The α8 AI Processor 4K with AI Picture Pro identifies the type of content you’re watching to automatically select the ideal setting and fine-tune the picture for the best watching experience and with Multi View with 2 screens lets you split your screen into two unique views so you can watch even more than before.
Experience rich dark-level detail, with minimal halo effect
Sharp, colorful picture with rich contrast, even in rooms with unwanted light
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